Archive for September, 2008
Do you struggle to write valuable articles that are concise and informative? If so then read on to learn some tips and techniques that can assist you with your article writing.
Most beginning authors have trouble writing good articles. Often times you will stare at a blank screen and just don’t know where to start. If you have a plan such as an outline, then this helps by focusing your attention on each part of the process instead of the whole project at once. An outline can make it manageable and easier.
Now that you understand how an outline can help, let’s look at an example that has worked for many successful authors.
Where to start
First write an outline for your article. The outline could go like this.
1. Article Title: Choose an eye-catching, keyword filled descriptive headline.
2. Article Introduction: Introduce your subject by telling the reader about the subject, and what exactly the points is that you will be discussion.
3. Sub Headlines: (There could be 3 sub headlines here take or give a few) List each sub headline.
4. Article conclusion: Sum up what you just discussed while giving any solutions or advice.
5. Your resource Box: An interesting sentence or two with a link back to your web site.
Each sub headline will be one point from several in your article. This will make your article easier to write and read.
Now you will want to do research on your subject. You can do this by searching on Google, Wikipedia and Article directories to name a few. It may be easier if you research each sub headline separate.
Okay, gather your notes and begin writing your article. Do not copy and paste. You should use your own words. Often it helps if you write like you talk.
Just follow the outline above and fill in each section. When you are done go over it and see how well it reads. Change anything that doesn’t flow well so that it does. After you are satisfied go back over your article and fix any grammar mistakes and miss-spellings.
Finally have someone else read your article and give feedback to you.
You may find this to be a bit hard at first, but once you do it a few times it will speed up your writing and increase your article appeal too.
Why are you still sitting there? Let’s get that article going.
Optimizing your web pages in an ethical way so that they rank better in the search engines.
White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.
Black Hat SEO is using tricky and unethical practices to try and get higher rankings.
The search engine understandably doesn’t like Black Hat techniques. You may wonder what these comprise of.
Here are some Black Hat techniques that you should avoid if you value your rankings:
- Cloaking
This is a technique that displays different content to the search engine and the visitors. This way they can add many keywords to what the search engines see. This may be unreadable to humans. Then the humans are fed another page design for them.
- Duplicate Content
Some sites will use duplicated content which is frankly spammed. This could be duplicate content on the same site or content that was copied from another site. If you abuse this technique than you could be banned from some search engines.
- Irrelevant keywords in the meta tags
If you add keywords in the Meta tags that aren’t actually on the web page, then this is considered spamming. If you want your rankings lowered then that’s the way to do it.
- Linking to Bad Neighborhoods
Make sure you only link to Good Neighborhoods. Don’t link to sites that spam or use any type of Black Hat SEO. That will surely backfire on you.
- Hidden Text
If you try to add hidden text by making the text color the same as, or close to the background, then that’s Black Hat SEO and you could very easily be removed from the search engines. This also goes for very tiny text. If your visitors can’t read it easily, then it better not be there!
- More than one Title
Just like keyword stuffing, don’t do it. You should only have one title tag per page. Be careful, sometimes you can do this accidentally. Double check to make sure there’s only one title tag.
Sometimes Black Hat can deliver fast results, but they don’t last long. Eventually your rankings will drop way down or you could be banned from the search engines.
You can get great, long-lasting results from White Hat SEO. So don’t fool with the latter.
SEO is not spam unless you abuse it. Just use common sense. Write good content with your visitors in mind. Don’t try to trick them or the search engines.
White Hat SEO evolves writing good quality content. Don’t try to use spammy tricks. Deliver great content to your visitors and the search engines. Don’t hide text, or stuff Meta tags with keywords that shouldn’t be there. Make sure your title tag and other Meta tags reflect your page.
Just don’t do anything that you feel uncomfortable about. Double check your content and Meta tags for errors. Use only White Hat SEO techniques that are lasting and honorable.
Using White Hat SEO will take you to the top of the rankings, while the Black Hat abusers will eventually fall right off the web.
Here are a few ideas to get more visitors to your web site.
- Post ads on free ad sites
- Write articles and submit them to article directories
- Post on forums
- Leave comments on Blogs
- Submit your site to directories
- Make a Squidoo lens,
- Hub
Sometimes it’s just not easy when starting an article. You may be drawing a blank, staring at the keyboard.
There are somethings you can do to help.
- Use an outline so that you know what part of the article you are working on at particular time. You could use a mind map program
- Search on an article directory or Google for some ideas.
- Get up and do something else for while. Then come back
- Just start writing whatever comes into your head no matter how silly. Don’t stop. Then go over it. You may find out you have some gems in there.
Sometimes you may just have to take a break and start again tomorrow
Been raining all night and day. My gravel driveway is washing into the street below. LOL Might as well use this time to write. First I have to go to a familiy get-together though.
So why would you want to write articles? Well for starters it can be rewarding in many ways such as recognition, and higher rankings for your website by increasing back links and visitors.
Another important reason is that you are looked upon as an “Expert” in your niche. Once you have enough articles submitted to article directories and posted on blogs and websites, people will see that you know what you are talking about. This makes you an expert.
I realize that it can get tedious trying to write an article, let alone trying to write several. You just have to get in the right state of mind. Think about all the benefits it will produce. You are promoting yourself while helping others with your expertise.
Not everybody is cut out for article writing though. If this includes you then you may want to hire someone to write articles for you. Just be sure that they can write effectively and in the fashion that you want.
I f you do hire a Ghostwriter, then have them write 2 or 3 articles for you the first time so that you can decide if they are right for you.
Well good luck with your article marketing!
Site maps and your navigation can really make a different in how your website is crawled and ranked. Read on to learn about these two techniques
Site maps
Site maps are separate pages that contain links to all of your web pages that you want to be listed in the search engines. They look somewhat like a “Table of Contents”
A site map should list all of your pages with the page’s Title Tag as the “Anchor Text”. This means that the text from each page’s Title Tag will be used as the hyperlink pointing to that page.
You should add a description below the Title Tags for each page.
Here’s an example of how it could look:
Cherry Wine
The most delicious Cherry Wine you will ever taste at a reasonable price. Our Cherry Wine is made from the finest organic cherries available.
If you have over 100 pages then once you reach 100 on a page start a new site map page.
Link to your site map pages from your home page.
Navigation
You should have a navigation menu on each page that is consistent. The best way to accomplish this is by designing your web site with a template. The navigation will be built into the template and will be used for each page. Then you can add your unique content for each page.
Having your navigation in place can increase the number of your pages indexed by the search engines.
• Use the appropriate Anchor Text in your menu structure.
• Be consistent by using a template
This way no matter which page your visitor comes in on they can find what they want easily.
Organic SEO will take some effort and time on your part but the results will more than pay for itself.
There are some simple things that you can implicate right away and see results fairly soon. Other steps will take a bit more time as they continue to push your sites to the top of the search engines.
One thing we like about Organic SEO is that you don’t have to pay for “Pay per Click”. You only pay with your time and dedication. You decide how far you want to go. Even some slight changes will help, but if you follow these simple steps you should see considerable improvements in your rankings over time.
It may take several months before you will see most of your work pay off. Even at this point you definitely want to keep at it for even larger gains in Search engine rankings.
So you just don’t have the time, or desire to write articles that can increase visitors to your site as well as your income? Well don’t feel alone. Most people find this to be as much fun as washing dishes.
Thank goodness for Ghostwriters. They seem to be able to write on any subject and are willing to do this chore for a fee. They may be up all night researching, typing and editing article after article.
How do you find a Ghostwriter? There are services you can hire that will outsource them without you having any contact with them yourself. Sometimes this can work out ok. It depends on who is writing the articles for you at the time and your expectations.
Another route is finding a freelance Ghostwriter that you will communicate with directly. If you find a good one then you will feel confident that you can always contact him again. No guessing games, you know the quality to expect.
Another thing to consider is cost. How much will it cost you per article and is the cost worth it to you. The prices for articles can vary quite a bit. If the price is very low than the quality may be also, unless the Ghostwriter is just starting out and trying to get established. Once a Ghostwriter is well known, the price per article will usually go up some.
Whichever route you choose, be sure that the article content will be original. Make sure that this is clear up front. You don’t want your article to be sold to anyone else. This should never happen if the Ghostwriter has integrity and is honest.
You may want to ask around for recommendations for an article writer on various forums or a search engine.
In conclusion, decide if you want to use a service or an individual to write articles for you. What are you willing to pay and what do you expect back from your Ghostwriter? Once you find a great Ghostwriter you will want to keep in contact with him for future work. It’s not always easy to find the one that is just right for your situation.
The benefits for you are more visitors to your website, more sales, and higher rankings.

